How to start a profitable digital store in challenging times?

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We live in exciting times as a plethora of choices are available at our fingertips. The possibilities are limited only by one’s imagination, with ‘digital’ becoming a way of life. As businesses offer superior user experience, digital marketplace has enabled them to directly engage with customers, be a part of the customer experience (CX) journey and, more importantly, sell products and services.

Ecommerce Services

The ecommerce space is a highly competitive one with businesses competing for consumer eyeballs, clicks, market share, and superior user experience. In such a scenario, it’s imperative for businesses in this space to constantly strive at improving their operational and business metrics.

Operational challenges in a digital store

Businesses face multiple challenges and questions when it’s about a ‘quick launch’ of a sustainable Digital Store solution. Launching a Digital Store is more than digital and technology problem, in what areas (a) should a brand accelerate digital investments (b) several business and operational challenges exist and (c) impacts multiple business functions. So, while businesses are focusing on a quick launch, it’s critical to ensure that we create a foundation for a long-term digital journey!

Businesses operating a Digital Store typically face several challenges in their day-to-day operations. These range from outdated legacy processes, to delayed responses to customer queries, limited ROIs from campaigns, and so on. Businesses also need to answer several questions, such as:

  • What should be my D2C business strategy? Do I sell the product to the customers directly or do I opt for a B2B2C model?
  • How do I build a strategic entry quickly and embark on a long-term sustainable roadmap?
  • What products and offerings do I sell in the digital store? Do I need to digitise all products or only a few of them?
  • What are product complexities, configurations, contracts, pricing, and nuances to keep in mind while embarking on the D2C journey?
  • How do I run the digital store as well as manage commerce operations and the support centre?

Our ecommerce service and solution

Betahtech has designed an ingenious ecommerce solution for such businesses and brands that want to launch their Digital Store, a solution that is quick, has minimal fuss, and tackles various challenges from the get-go.

Here are the three propositions of our Digital Store solution:

  • Digital D2C Store:

  • Suitable for businesses that prefer to reach their customers directly.

  • Digital B2B2C Store:

    Suitable for businesses that prefer to reach their customers through their dealers and distributors.

  • Digital B2B Store:

    Suitable for businesses that prefer to reach their business customers through their dealers and distributors.

Apart from these three propositions, the solution could be tailor-made for businesses that want to expand or improve their current D2C store footprint.

Our Digital Store is a holistic solution that combines best-of-breed technology tools, analytical models, and ML-led automations to deliver superior user experience and operations framework, impacting multiple business functions and ensuring a strong foundation for a long-term digital journey.

In addition, we also offer several options for enabling the Digital Store:

  • Help build and launch a market-ready Digital Store in 12 weeks.
  • Run the Digital Store — business operations and customer care — once we go-live.
  • Customise the solution based on digital maturity of the current business.

Solution areas

We are experienced in handling Digital Store operations for major businesses and offer end-to-end solutions in areas such as:

  • Launching the Digital Store from the ground up and by intent, geo/category/segment, engagement model/dealer role-play, product mix, pricing, logistics/pick-n-pack, shipping, online storefront features, customer support model, returns, spares, services, etc.
  • Creating a marketing strategy to promote the Digital Store and increase digital footfalls.
  • Planning and implementing digital integrations and legacy service readiness.
  • Building the online storefront stack and marketing tools — setup, branding, key UX flows, data migration, and testing.
  • Managing the tech ops by ensuring the storefront is up and running as per required KPIs.
  • Creating and running the commerce business operations team to handle operations, covering online catalogues, content, orders, and returns.
  • Creating and setting up the customer support teams to handle queries across the entire customer journey, from search-and-shop to buy-and-serve stages, as well as loyalty and promotions management.
  • Providing real-time business metrics reporting.
  • Providing insights and digital dashboards.
  • Creating AI/ML Modelling.
  • Managing logistics support by running the pick-pack-ship and returns operations via 3PL.
  • Providing track-and-trace solution.
  • Building Martech Stack & Ops to promote the site, products, and offers.
  • Creating marketing events and campaigns to boost launch awareness, ongoing product promotions, and campaign launches.

Need help? Email our award-winning support team 24/7 at contact@betahtech.com